How to Make Money with Social Media ?
As social media usage continues to increase, more users have the opportunity to earn income through these platforms. The lower cost of advertising on digital channels compared to traditional media, as well as the ability for brands to target their desired audience through influencer selection, highlight the importance of social media usage. Accounts with a large number of followers collaborate with brands to create advertising content about their products or services. They can earn income based on the effectiveness of their advertising content.
Many social media users quit their traditional professions to sustain their lives as "influencers." Various social media platforms such as Instagram, Twitter, YouTube, and TikTok offer opportunities to make money. Each platform has its own ways of generating income. Although they have similarities, the content and advertisements created are different. Let's examine the details of earning income on each platform.
YouTube
With the increase in social media usage, new professions have emerged, such as being a "YouTuber" and creating content on YouTube. Users create channels on YouTube and produce various video content based on their chosen areas of focus, aiming to increase their subscriber count. Once they reach a certain number of views and subscribers, they can apply for partnership through the "YouTube Partner Program." This partnership allows users to start earning a share of advertising revenue. By enabling the display of specific ads on their completed videos, they can earn income based on the Cost Per Mille (CPM), which represents the cost per thousand impressions. The higher the video's click-through rate, the more the displayed ads will be viewed. To earn high profits, the video views also need to be high, which requires producing original, attention-grabbing, and high-quality content.
There are certain rules set by YouTube to become a partner:
- Having at least 1,000 subscribers
- Achieving 4,000 hours of watch time on videos
- Not violating the Community Guidelines
- Having an AdSense account linked to the YouTube channel
- Residing in countries or regions where the Partner Program is active
Earning income on YouTube is not limited to ad impressions. Besides advertisements, influencers can also earn income by creating sponsored content. They can promote products by using and showcasing their features and benefits in their YouTube videos. Additionally, users on the YouTube platform can follow their favorite channels and pay a certain fee determined by the channel to access exclusive content. These fees contribute to the channel owners' income. Lastly, there are users with Premium subscriptions on YouTube, which offers advantages such as ad-free and offline viewing. When these users watch your channel, YouTube pays you a certain amount for each Premium user. By producing sustainable, original, and high-quality content on YouTube, you can earn income.
Instagram, another popular social media platform, with a large user base and diverse content, offers opportunities for influencers to generate income. Influencers, through their effective communication and persuasive abilities, have a positive impact on their followers' purchasing behavior. Brand owners select suitable accounts to collaborate with and aim to increase their brand awareness and sales through these partnerships. In turn, influencers can generate a significant income through these collaborations. Two key factors come into play: the terms of the agreement and the advertising fees based on the interactions by users and the actions brands acquire through these ads.
By utilizing Instagram, brands can reach a larger audience for a relatively lower cost compared to traditional advertising methods. Influencers promote brands' products and services by incorporating them into their stories, visuals, or posts, informing their followers about the products and encouraging them to make purchases. The purchasing behavior of followers plays a crucial role in this process. Each product or service purchased by followers contributes to the income of influencers and other highly followed accounts on the platform.
TikTok:
TikTok, the newest among social media platforms, has become a platform where users can create and share short-form videos. With its growing popularity, TikTok has also become a space for influencers to earn income. TikTok influencers, often referred to as "TikTokers," build a following by creating engaging and entertaining content that resonates with their audience.
Similar to other platforms, TikTok influencers can earn money through brand partnerships and sponsored content. Brands collaborate with influencers to promote their products or services by incorporating them into their TikTok videos. These partnerships can be in the form of dedicated brand campaigns or product placements within the influencer's content.
Additionally, TikTok offers a monetization program called the TikTok Creator Fund. This program allows eligible creators to earn money based on their video views and engagement metrics. Creators receive a share of the revenue generated from advertisements displayed on their videos. However, the availability of the Creator Fund varies by country, and there are specific requirements and guidelines to participate in the program.
It's worth mentioning that the income potential on social media platforms varies depending on factors such as the influencer's reach, engagement rate, niche, and the demand for their content. Building a loyal and engaged audience is crucial for sustained success and income generation as an influencer.
In conclusion, social media platforms like YouTube, Instagram, and TikTok offer opportunities for users to earn income through brand partnerships, sponsored content, and monetization programs. However, becoming a successful influencer requires dedication, consistency, and the ability to create compelling and authentic content that resonates with the target audience. It's important to stay updated with platform policies and guidelines, and adapt to the evolving trends and preferences of social media users.
Twitch
One of the platforms where live streaming programs have been taking place recently, offers users opportunities to generate income. Money can be earned through live streams while playing online games and through donations in streams created by other broadcasters. Twitch streams, which have become particularly popular in recent years, attract the attention and admiration of many people. There are certain conditions to earn money through live streams on Twitch. The primary condition is that the Twitch account has reached 5,000 subscribers. Users who reach this subscriber count can create a business opportunity to earn money by making an agreement with the platform. Additionally, similar to the YouTube platform, when an agreement is made with Twitch, users can create paid subscriptions for their channels. By sharing a portion of the revenue from these subscriptions, channel owners can earn income.
Each social media platform has its own specific conditions for earning revenue. However, the only common aspect is how these accounts are managed. To reach a large number of followers and establish partnerships with platforms, accounts that produce effective and original content should be created. Here are some tips to increase the number of followers:
- Short, concise, and impactful username
- Visuals and titles that are compatible with the content
- Content descriptions that promote and are SEO-friendly
- Keeping up with trends and staying informed about current movements
- Constantly improving by considering algorithms
- Creating sustainable content
By considering these points, you can generate significant income through social media accounts. However, it is important to note that this endeavor requires great care, dedication, hard work, and a willingness to learn, in addition to the potential for high earnings.
