With the advancement of technology and changing work life, people have begun to adapt to remote work systems. Alongside remote work, many different ways of earning money by creating content through social media platforms have emerged. Platforms like YouTube, Instagram, TikTok, and many others have become popular for generating income through unique and diverse content. So, how can you make money on the YouTube platform?

YouTube is a content platform with an average of 1-3 billion daily views. On this platform, people have two roles: consumers and creators. While individuals can be consumers themselves, they can also take on the role of creators. YouTube provides multiple job opportunities for both viewers and creators, and its significance is continuously increasing. There are, of course, various ways to earn money from this platform that receives billions of views daily. However, a significant portion of YouTube's revenue comes from advertisements. This revenue from ads provides many different employment opportunities for people. In recent times, the term "YouTuber" has emerged, and people are becoming increasingly familiar with it. Individuals who initially started making videos as a hobby began to earn income by continuing to create videos professionally. For YouTube, it is crucial to not only shoot videos but also focus on video editing, having high-quality and original content, and appealing to various audiences. The concept of being a YouTuber, which is now considered a profession, has led many individuals to venture into it and earn significant amounts of money by creating various types of content.

The first step to earning money on YouTube is to create a YouTube channel. Of course, there are some key points to consider when creating a channel on YouTube. The more views, subscribers, and likes you have on YouTube, the more opportunities you have to receive ads and generate higher revenue. Here are some key points to consider when creating a channel on YouTube:

1. First and foremost, you should come up with a consistent idea for the content you will produce. You should aim to create original and unique content that captures the attention of viewers based on this idea. You should narrow down the target audience for your content. It is challenging to create content that appeals to everyone, so you should identify a target audience for your channel. It is important to have a good understanding of your target audience's preferences and interests to create content that aligns with them.

2. While the ultimate goal of creating this channel is to earn income and be successful, you cannot achieve this by simply uploading videos whenever you want. Therefore, you should create a plan for yourself. Becoming a "YouTuber" requires dedicated and meticulous work. You should present your content to viewers at regular intervals and promote it through other platforms to attract the interest of your target audience. It is important for your content to have a concept and a story. You should create a consistent shooting plan and content style that can be used in all your videos.

3. Once you have determined your target audience for your YouTube channel and developed content ideas that are suitable for them, the next step is to build a suitable team for filming. You can form a professional team consisting of a cameraman, presenter, editor, scriptwriter, and other individuals required for your channel. Producing high-quality content created by experts can attract more attention from people, increasing your viewership and subscriber count. Of course, the equipment used for filming is also important, just like the professionals. You will need various equipment such as cameras, microphones, tripods, lighting, and editing software to create your content.

4. After all these steps have been determined, you can regularly create and share your content on YouTube. The actions you take will be an answer to how successful and engaging your content is. 

You can earn money through advertisements displayed in the content you create on Youtube. To make money on Youtube, you can start earning income through the "Youtube Partner Program". If you are not part of this program or do not wish to be, you also have the opportunity to earn Shorts bonuses through the "Youtube Shorts Fund".

What is the Youtube Partner Program?

The Youtube Partner Program is a program that allows video content creators to have access to more Youtube resources and the ability to earn money. It enables you to earn a share of the revenue generated from advertisements displayed in your created content. Here are some Youtube features you can use with the Partner Program:

Content Creator Support Teams Copyright Match Tool Monetization

To join the Partner Program, you must ensure that your channel meets certain requirements. To meet these requirements, you should create your channel with great care and research. The conditions necessary to join the Partner Program are as follows:

Full compliance with Youtube's monetization policies is required. There are specific policies in place to monetize content on Youtube, and content creators are obligated to know and adhere to these policies. By accepting this policy, you declare that you will comply with the rules stated therein and earn money accordingly. You must be living in a region where the Youtube Partner Program is active. Many countries and regions benefit from this program. However, Youtube may introduce changes and variations in permissions for these regions based on evolving conditions. All content produced on your channel must adhere to the Community Guidelines. If you receive any Community Guidelines strikes on your channel, your application to this program will not be successful. For eligibility, it is important that your channel is active and has a certain number of viewers. The valid watch time of publicly shared videos within the last year should exceed 4,000 hours. Your channel needs to have at least 1000 subscribers. You should have an associated AdSense account. Individuals who meet the requirements can apply to the program and start earning money on Youtube. There are several different ways to make money on Youtube. Here are a few of them:

Ad Revenue: You can earn a share of the revenue from advertisements displayed in your created video, display, and video content. Channel Memberships: When people subscribe to your channel, you can earn income. You can provide exclusive content to members and have a regular income stream every month. Merchandise Shelf: Your subscribers can view and purchase branded products that you showcase on your watch page. You can earn money from the revenue generated from these purchases. Super Chat and Super Stickers: Subscribers or other users can make payments to have their messages highlighted in the chat stream. These payments provide an additional source of income for you. Youtube Premium Revenue: When Youtube Premium members watch your content, you also earn a share of the subscription fees they pay to become Premium members.

 

What is the Youtube Shorts Fund?

The Youtube Shorts Fund was established by Youtube in 2022 with the aim of enabling content creators to monetize their short videos. Content creators who have not previously met the eligibility criteria for the Youtube Partner Program will be able to earn income through lower bonuses. The earnings from the Youtube Shorts Fund are below $100 USD. The main purpose of establishing this fund is to enable more content creators to earn money on Youtube and increase the earnings of channels that are already generating income.